In 2017, we started with community articles and posts about BitShares. From there we showed web development current and past works, while also working on a demo of a new BitShares website. In early 2018, we were granted ownership responsibility of the BitShares.org top-level domain name. BitShares.org TLD was parked with our non-profit, Move Institute, (Slovenia) and from there the Trademark applications were applied.
Around the same time a new website was launched with the intention of adding an ongoing monthly or bi-weekly newsletter by email. The newsletter would report on all happenings in the community and be sent to any subscribers entering an email address on BitShares.org.
" De-platformed "
Much effort and collaboration on design, content, templates and more along with scheduling and building the initial list was performed on the MailChimp newsletter platform. Unfortunately, it wasn’t to be. Following much controversy around crypto scams running ads on social media platforms in the 2017 ‘goldrush’, MailChimp were amongst many major platforms creating indiscriminate ‘bans’ on cryptocurrency projects. In spite of our content being purely technical and community and not selling or promoting any ICO’s or other ‘investments’, our MailChimp account (and all work towards a community newsletter) was ‘deplatformed’ before we could explain ourselves.
News was born
Immediately following the Mailchimp ban, the idea for News.BitShares.org website was born. It enabled at the time a purely HTML4 BitShares.org website be left as is; and we introduced the first WordPress site through News.BitShares.org as a new sub-site. As coming from a background in extensive WordPress development, News was setup and articles began without a paid blockchain ‘worker’. News to this day still hasn’t had a worker proposal or paid staff – only time and investment from our own resources in order to build the BitShares brand. All of which ties in to an overall theme in BitShares of creating a proper IRL legal and brand representation for the public, business, and regulator world to come and see what the technology is capable of.
Until now, News has been run non-commercially for BitShares, The site has not been supported by investment or blockchain workers. It was initially initially published at the end of the only bitshares.org worker which ran for approx 6 months.
Now running over 2 years the site has grown in presence until the latest iteration you see today. As of Q3 2021, we are monetizing parts of the site with the desire to expand scope and grow it further. The greater site presence feeds directly back to the overall success and growth of BitShares.
So we kept it going until today where it can open up for inquiries and commercialization through available advertisements..
The site has grown up until now to thousands of clicks per day especially when new articles are launched.
News.BitShares.org currently sits around 200k most visited website worldwide by Alexa Ranking – spiking to the top 100k when we actively promote new content. Revenue from here will be used to fund more content, more development of features such as a merch store and integration to browser wallet extensions such as Beet.